Learn and Get Smarter, Inc.

The Course Design Formula® takes you from not HAVING time, to not NEEDING time. I've spent the past ten years (and gotten a second Masters degree) figuring out how to create online instruction in a way that is easy, fast, and fun...and I've condensed it all into the Course Design Formula®. If your goal is to create an online course so you can have more freedom and flexibility in how you spend your time, then learning the Course Design Formula® is the most effective way I've discovered to get you to that goal, FAST.

You're creating an online course as a way of earning money, amiright? But your course can't earn money if it's not finished and launched... and it can't earn GOOD money if it's not well designed to deliver results. The Course Design Formula® will help you get your course ready to launch in minimum time, and it will ensure your course delivers a high quality learning experience. If you're building an online course as a way to make money, it pays to design it right, build it fast, and finish it NOW. And then, you WILL have money!

I'm in several of those comprehensive courses too (perhaps I've seen you there) and while they are all great, I have not seen one yet that goes into depth about how to design and structure your course modules and lessons. As a result, many people (perhaps like you?) get stuck at the point where it's time to outline and build their course. There's a huge difference between creating an outline to share something you know, and creating an outline that will help someone else learn what they don't know. When you're offering an online course, you are promising to teach people things they don't know. If you'd like to learn how to quickly and effectively set up your course to teach people things they don't (yet) know, then you need the Course Design Formula®. What you learn here will not compete with or contradict anything you are learning in those other courses, but it will help you get to the later stages of those courses faster -- the stages where you are learning how to launch, market, and sell an online course that you’ve already built.

Absolutely! Market research is critical. The Course Design Formula® can help you at various stages of your market research process. Before you begin to conduct market research, the Course Design Formula® can help you structure and outline your expertise in multiple different ways (without actually building any of the courses out). This will give you options you can test with your target audience to see which will work best to develop into a course. After you’ve conducted your market research, the Course Design Formula® can help you use what you’ve learned from your research to set up a pilot course. After your pilot, the Course Design Formula® will help you completely design and build the full version of your course. If you have a course online already, that needs revision, the Course Design Formula® can make that a quick and simple process. And if you are already teaching material face to face that you want to put online, the Course Design Formula® can help you turn your offline content into online content that is dynamic and engaging, while avoiding the many pitfalls that are easy to fall into when adapting face to face content for online learning.

Being an expert makes it hard to see what your future course participants, who are NOT experts in the topic, will need help understanding. (The name for this condition is the “Expert Blind Spot”). The Course Design Formula® gets past the expert blind spot by helping you structure your expertise for the way non-experts learn the specific type of material your course focuses on, best. The Course Design Formula® makes it easy for you to set up your course, from the beginning, in ways that help your target audience best appreciate and benefit from your expertise.

BINGO! It's unfortunate that what you've experienced is true of far too many online courses... because they were not designed in ways that help people learn. You know the frustration and heartbreak that comes from investing in online training programs that don't work as promised. Before you give up on online learning entirely (which would be counter-productive considering you're in the process of creating online training YOURSELF, right?) ... before you give up, dive into an online training program (this one!) that does work to deliver the transformation it promises. More important, learn how to ensure that YOUR online course is one that your future course participants remember with gratitude and appreciation as a transformative learning experience that helped them achieve their goals. If doing that is one of YOUR goals, the Course Design Formula® is here to help you achieve it.

If you've already built an effective and engaging online course, and the only help you need now is to learn how to market and sell it, I won't be able to help you because I'm not a marketer. But ...if you want to build a product that is very high quality, whose selling points you can easily describe, and that really delivers on its promises, then stay right here. I can't teach you how to sell your course, but I can help you make a course that is so powerful and transformative that it goes a long way towards selling itself.

Ironically, being very close to your material through teaching it face to face, can actually make it harder to see what needs to be changed and adapted for online learning. The Course Design Formula® will save you time, heartache, and trial and error guesswork in adapting your face to face instruction for online learning. You can do it the hard way (like I did), or you can take the short, fun, fast and easy road that I’ve built for you, to create an online version of your program that will WOW your target audience with the same high standards of delivery that you’re already known for.

Excellent! (Why haven't you, again?)